Introduction
Choosing the right ad network can double or triple your blog income. For small and growing websites, the most common options are Google AdSense and Ezoic.
This guide compares AdSense vs Ezoic, focusing on earnings, requirements, and ease of use.
What Is Google AdSense?
Google AdSense is Google’s advertising platform for publishers.
Pros:
- Easy approval
- Beginner-friendly
- Google-backed
Cons:
- Lower RPM
- Limited optimization
What Is Ezoic?
Ezoic uses AI to optimize ad placements and earnings.
Pros:
- Higher RPM
- Advanced testing
- Scales well
Cons:
- Slight learning curve
- Requires setup
AdSense vs Ezoic: Earnings Comparison
| Feature | AdSense | Ezoic |
|---|---|---|
| Approval | Easy | Moderate |
| RPM | $2–$5 | $6–$15 |
| Optimization | Manual | AI-driven |
| Best For | Beginners | Growing sites |
Which One Should You Choose?
- Start with AdSense if you’re new
- Switch to Ezoic once traffic hits 10k+/month
Many bloggers use AdSense first, then upgrade.
Can You Use Both?
Yes — Ezoic can integrate with AdSense and optimize earnings automatically.
Conclusion
If you want simplicity, choose AdSense.
If you want higher earnings, choose Ezoic.
The best strategy is to start simple and upgrade as traffic grows.